Toronto, Sept. 20, 2023 /CNW/ – Guinness, the renowned stout, is making waves in Canada with the advent of Guinness 0 Non-alcoholic Draught. This groundbreaking beverage brings the signature smoothness, balanced taste, and rich dark hue of Guinness to the non-alcoholic marketplace.
To mark this milestone, Guinness is inviting Canadians to revel in a completely unique unveiling through a vending system—an unconventional method to sharing the magic of Guinness across the country. As part of the celebration, mentalist Kevin Hamdan will host a charming activation in downtown Toronto, presenting an immersive revel in that will pay homage to Guinness’ storied records spanning over two centuries.
The inception of Guinness zero is rooted within the brand’s unwavering commitment to brewing excellence, courting back to 1759. Developed over 4 years via the technical and innovation teams at St. James’s Gate, Guinness 0 undergoes a meticulous system to maintain its exclusive flavor profile. By utilizing natural ingredients—water, barley, hops, and yeast—and employing a cold filtration technique to cast off alcohol, the brewers make certain the integrity of Guinness’ taste stays intact.
The result is a non-alcoholic draught beer that boasts the same proper Guinness taste, with simply 70 energy per 440ml can. Nadia Niccoli, Head of Marketing, Canada, Guinness, expressed exhilaration approximately the launch, stating, “Guinness zero represents our willpower to innovation and brewing prowess. Our brewers have done the not possible by means of crafting a non-alcoholic beer that remains actual to the essence of Guinness.” Niccoli introduced, “With Guinness zero, Canadians can have fun with the exceptional taste of Guinness, even when choosing a non-alcoholic alternative.”
To commemorate the debut of Guinness 0, Canadians are invited to attend the Guinness 0 Magic-Hour activation at Yonge-Dundas Square today from 6 – 7 p.M. ET. Led by way of mentalist Kevin Hamdan, the interactive performance will feature giveaways and unveil the new Guinness 0 vending device. The vending gadget will eventually appear in numerous towns and locations throughout Canada this fall:
• Union Station (Toronto, ON): September 21-22
• Eaton Centre (Montreal, QC): September 28 – October 1
• Chinook Centre (Calgary, AB): October 5-eight
• Waterfront Station (Vancouver, BC): October 12-15
Canadians can stay updated with the aid of following @GuinnessCa and the use of the hashtag #Guinness0. Guinness zero is now available national wherever non-alcoholic beer alternatives are offered.About Guinness Guinness, installation in 1759 thru Arthur Guinness, is the area’s maximum famous stout. Brewed with water, barley (malted
